IPC’s Country Life magazine will now go on sale every Wednesday.
The change of publication day comes after 111 years of Thursday publication.
The move is geared towards consumers and premium property estate agents, as readers will now be able to view the latest premium properties a day earlier before the weekend.
Electronic publishing technology will also allow the magazine to keep its regular Monday deadline for editorial content.
Editor, Mark Hedges, said: “Now, we will be able to get all important rural news to our readers even faster than before by moving our on sale date from Thursday to Wednesday.”
Publishing Director, Jean Christie, said: “Many agents choose to launch their premium properties through the pages of Country Life. Moving the on sale date to a Wednesday will enable agents to market their properties even earlier and that can only be a good news for buyers and sellers alike.”