Cream has been appointed by the Luey Jacob Sharp Foundation, a charity founded by professional footballer Billy Sharp and his partner Jade Fair after the death of their two day old son from gastroschisis.

The charity is seeking to raise its profile regionally and nationally, and aims to organise fundraising events and support individuals and teams who want to raise money and get involved. The charity's target is to raise £60,000 for a twelve month research project into gastroschisis.

Jane Whitham, director at Cream, said: “When Billy and Jade asked for Cream’s support we were only too pleased to help. We are working on a pro bono basis and giving the charity all the support we can."