Custard Communications has been appointed by Alton Towers Resort Conference Centre.

The hospitality PR and marketing agency has planned a six-month campaign to grow the awareness, credibility and customer base of the Alton Towers Resort in Staffordshire.

Custard Communications managing director, Petra Clayton says: “Quirky and imaginative event management underlines the Alton Towers Resort team’s professional service and excellent provision of conference and meetings facilities. We’re looking forward to working with them to identify new routes to business in the MICE sector and fully harness the resort’s potential as the ultimate corporate events venue, complete with themed accommodation.”

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