Custard Communications has been appointed by Pathfinder Energy Management, a specialist in identification and reduction of energy wastage within the hospitality industry.

Custard has now set to work on a six-month campaign to grow awareness of Pathfinder amongst hoteliers across the UK. The agency will work with managing director David Griffiths to define a strategy to help hoteliers understand more about their energy usage and how to reduce energy wastage.

Petra Clayton, managing director of Custard Communications says, “Our first goal is to complete a series of fact sheets for the industry to provide a greater understanding of energy management and why all hoteliers should now be measuring their energy usage regularly, particularly at a time of austerity when profit margins are being squeezed and overheads need to be managed.”