Custard Communications has been appointed by the National Theatre to promote its rooftop events venue, The Deck.

Custard will work on a six-month campaign to grow awareness of the London riverside venue by targeting decision-makers across a number of industries, attracting high profile events and building on existing relationships. 

The agency will work with The Deck to devise a detailed calendar of communications and marketing activity, and to achieve profile growth on social media platforms. Running a number of key campaigns, they will showcase both the food and venue in a bid to extend its reach within the wider events market.