Media Bulletin

Daily Record and Daily Mirror launch free iPad apps

By Staff

4th December 2012

Category:

Trinity Mirror have launched free iPad apps for the Daily Record and Daily Mirror.

The apps are replicas of the printed editions with added videos, interactive adverts, 30-day archives, automatic overnight downloads and "live news tickers". They will be free to UK users Monday to Friday while international users are able to access paid-for-apps.

Videos will show news stories, film trailers and video games, with the Mirror app including an interactive pop-up crossword.

The Mirror’s app also uses the iPad's geolocation capabilities to offer the reader a choice of ten regional editions.

Allan Rennie, editor-in-chief of the Daily Record and Sunday Mail, said: "The e-edition brings a different vibrancy to our paper, which allows us to showcase our leading Scottish news, sport and entertainment in exciting new ways."

Lloyd Embley, editor-in-chief of the Daily Mirror, Sunday Mirror and The People, added: "The e-edition is brimming with the energy and creativity that will extend the reach of our journalism to new and wider audiences."

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