Dawn Foods has hired Leapfrog PR to implement a PR campaign in the foodservice and bakery trade press.

The move comes following a strategic review conducted by marketing manager Jacqui Passmore who joined Dawn Foods earlier this year.

Dawn Foods is a manufacturer of sweet bakery products such as muffins, donuts and cupcakes.

Cheltenham based Leapfrog PR specialises in food and hospitality PR. Felicity Read, managing director of Leapfrog PR adds: “It’s great to prove we’re no donuts by winning this account which fits so well in our portfolio!”

[img|jpg|Dawn Foods, Leapfrog PR]