D&D London, the restaurant group, has collaborated with Seven to launch The Artful Diner – a magazine designed to communicate the group’s food and wine expertise and give customers an insight into its restaurants behind the scenes.
Created for lovers of fine dining, the title features stylish food editorial, news, recipes, videos and picture galleries, and articles on the London arts and cultural scene. The magazine also aims to engage its audience through shareable content across all social media platforms.
The magazine will draw on the expertise of D&D London’s world-famous chefs and sommeliers, including Tristan Welch and Jeremy Lee.
The Artful Diner will be supported by a weekly email – Something for the Weekend – which covers food, drinks and art events happening in London on the weekend. This will be sent to 250,000 readers through the D&D database.
As part of the project each of D&D London’s 21 restaurant sites, which include Coq d’Argent and Bluebird, has had a complete design overhaul and are now powered centrally through a bespoke CMS system developed by Seven.
The editorial team, led by digital editor Anna Marie Julyan, want to know from PRs about up-and-coming food, drink, and/or cultural events in London.
[lnk|http://www.featuresexec.com/mo/18715|_self|The Artful Diner]
[lnk|http://www.featuresexec.com/moc/98571/?hilite=&sId=|_self|Anne Marie Julyan]