Media Bulletin

Designer win for The Cult PR

By Laihan Burr Dixon

15th April 2013

Category: PR

Brazilian designer Mlle. Yoko and her eponymous fashion label have appointed The Cult PR to promote her forthcoming Kaleidoscope Dolls collection of China doll slippers, couture evening wear and handmade jewellery.
The collection consists of slippers which are highly embellished with candy coloured beads, golden skulls and keys as well as exotic, embroidered dresses and asymmetrical jumpsuits decorated with psychedelic prints of Japanese masks, ribbons and hearts, inspired by the colourful, mirrored patterns created by kaleidoscopes. The agency will also be promoting her chunky handmade jewellery, which is heavily influenced by the bright colours, textures and theatrics at the New Orleans Mardi Gras.
Yoko will unveil the dramatic collection at The Cult's other client, Brighton Fashion Week's Show Reel event on 15 June, with a dark and theatrical show inspired by Yoko's professional acting career in her native Sao Paulo as part of subversive theatre group The Satyros.

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