DFS has appointed Manchester’s Euro RSCG PR as its retained agency to provide regional PR support following a series of successful projects undertaken by the consultancy over the past six months.

The news comes after DFS announced Surname & Surname as their national PR consumer agency. The two agencies will work in partnership, with Euro's Manchester based team providing store support across the country.

This is the third win for the agency in recent weeks following their appointment by Thomas Cook and Hobbycraft.

Euro RSCG PR director, Julie McGuckian, will lead the DFS team supported by account director Claire Boyd, consultant Victoria Wood and associate consultant Alex Duckett.  

Patrick Milne, campaign marketing manager at DFS, said: “Euro RSCG has already proved they are the right partner to provide us with on the ground support across our growing retail operations. They have unrivalled experience in retail and we're delighted to be working with them.”

Julie McGuckian said: "We're absolutely thrilled to have been appointed by one of the biggest brand names in the UK. It is an incredibly exciting time for DFS so we're proud to be representing them at a regional level."