Diffusion has been appointed by Bourne Leisure, the UK travel giant made up of Haven Holidays, Butlins and Warner Leisure Hotels.

Diffusion’s brief will concentrate on building the brand beyond its current loyal customer base and attracting the next generation of Warner Leisure Hotels guests. The campaign will focus on ‘celebrating retirement’, with a series of creative executions that highlight how Warner breaks allow guests to make the most of life and leisure time in retirement.