Online trade recommendation service, RatedPeople.com, has appointed Diffusion to build brand-awareness among its core homeowner audience. 

The campaign will focus on introducing RatedPeople.com as the place to find trusted, quality, local tradesmen for a range of home improvement jobs. It will also highlight the importance of the site's ratings system, which allows homeowners to provide honest feedback on the tradesmen they hire. A key campaign objective will be elevating the RatedPeople.com brand so that it becomes the first choice for both homeowners and quality tradesmen.

Diffusion will also use PR to amplify the role of Phil Spencer as RatedPeople.com's brand ambassador.