Diffusion has been appointed by British-based product development company CEL to launch the Robox 3D printer in the UK and US.

The brief will focus on positioning Robox as the first company to bring an easy-to-use 3D printer to the home at a realistic price point. Diffusion will support the mainstream consumer launch of Robox at the Consumer Electronics Show in Las Vegas, before the product becomes available in April 2014.