Yorkshire-based Dinosaur PR is rebranding to Prohibition PR.

The online PR company's name change is intended as a reflection of the ‘rule-breaking challenger positioning' of the business, as it delivers a hybrid of search engine optimisation (SEO), content marketing, social media as well as traditional PR services.

Driving the change have been a number of account wins including national regeneration and house building group Keepmoat, gifting company Country Baskets, and international relocation specialists Robinsons Relocation.

Prohibition PR has also recently hired Emily Moult as an account executive, Adam Worrall as content marketing executive, and Vicki Murphy as a senior account manager.