Direct Response to merge with Marketing Direct
Direct Response magazine is to be integrated into Marketing Direct, taking effect in January 2008.
Hugh Filman, the editor for Direct Response, will join Haymarket’s Promotions & Incentives magazine as acting editor.
Julia Buchanan will also be joining Promotions & Incentives, retaining the position of editorial assistant, though will continue to work on Marketing Direct as well.
Haymarket’s Marketing Direct provides news and features on developments in databases, internet, digital television, profiling, printing and mailing, as well as providing detailed analysis of all the issues affecting the direct marketing industry.