Media Bulletin

Double win for Willoughby

By Licia Houghton

31st May 2011

Category: PR

Midlands PR agency, Willoughby PR has strengthed its B2B division with the addition of Bosch Rexroth and Energetics to its portfolio of clients.

Won after a competitive pitch against both traditional PR and digital competitors, Willoughby will work to strengthen the Bosch Rexroth presence in key trade publications and also enhance the company’s web profile, in particular to optimise the company’s search engine rankings.

Bosch Rexroth is a manufacturer of engineering products, including drives, pneumatics, hydraulics and also specialist equipment for the renewables sector.

WPR is also working with multi-utility service provider and asset manager, Energetics. Headquartered in Scotland, the firm provides an extensive service offering to a number of major developers throughout the UK, from the initial design and build stages, through to final connection and on-going operation of regulated energy networks. The campaign will focus on supporting Energetics’ ongoing expansion into the West Midlands and surrounding areas by building on its presence in the region.

The wins follow hot on the heels of winning the Yamazaki Mazak account, the a manufacturer of machine tools, based in Worcester. The brief for Mazak is a pan European trade and digital PR campaign, supporting key trade shows across Europe.

Tom Leatherbarrow, head of B2B said, “Working with such highly regarded brands is ideal for strengthening our credentials and experience in the engineering and manufacturing sectors. We are really looking forward to working with these dynamic and successful brands across both traditional and digital PR platforms.”

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