Dynamo has been appointed by Social Media World Forum to support the press outreach and press office as the event returns to London Olympia today.

The event, designed to function as an effective forum for delegates, speakers and exhibitors, will help show brands how to manage their online reputations and open un-tapped audiences. This year's forum will focus on six of the industry's burning areas: Social Media Marketing, Social TV, Enterprise B2B and Social Marketing, Social Shopping and ecommerce, Marketing Tech Toolbox and Mobile Marketing. Other leading brands from the industry will gather to examine, discuss and evaluate the latest trends in social media.

Peter Bowles, Creative MD of Dynamo, said: "We're thrilled to be appointed to run the press office for Social Media World Forum. We feel like this has been a real watershed 12 months in terms of companies recognising the value and scope of what social media represents to their future business activities. The interest in social media has broadened to include marketing professionals across all industries. The opportunity for talented marketers to connect with large multinational brands at this event is unparalleled and we look forward to managing the press at the event.

The official Social Media World Form Networking Evening will also be held tonight (Tuesday 27 March) at The Old Firestation on Shepherds Bush Road in Hammersmith.