Dynamo has been appointed to run global PR, social media and communications for Echo Labs Limited, the makers of smartphone app Echoer.

Echoer is a free application that allows users to post and experience local thoughts, events and discoveries. Users can find out relevant, timely, and popular recommendations, as well as news and opinions about local restaurants, bars, gigs and events.

Dynamo has worked with Echo Labs to develop a launch strategy of local promotions, experiential activity, social media and press outreach. Echoer has initially launched in Canada, and will be followed by launches in the US, European and Asia. To strengthen its offering in North America, Dynamo has also appointed a senior PR director, John Swinimer, in Ontario to head up Canadian operations and be responsible for managing local media relations and outreach.