Dynamo PR has launched a wearable tech and smart home PR division after signing New York City-based Bluesmart, a digital suitcase product.

The division will focus on the latest connected consumer technology products and launches and also includes client Digitsole and LightFreq. Leading the team is Ellen Powell-Chandler, who formerly worked at Burson-Marsteller on Sony Mobile.

Powell-Chandler explains: “Our homes and lives are becoming more connected. Different industries, whether it is technology, design or fashion, are battling to help us live and work smarter. Consumers are increasingly wearing fitness trackers and expecting their smartphone to be able to control their home. As the industry heats up, companies need to have a trusted team that know the space inside out and understand how these products and services are transforming lives.”