Launched in May 2010, Top Eleven has just became the No.1 football and sports Facebook application, having just overtaken EA’s FIFA football game.
Dynamo will be carrying out an integrated PR and social media campaign for Nordeus, raising Top Eleven’s profile in gaming, social, technology and VC press to target potential advertisers, investors and users.
Top Eleven lets its users select, train and build their squad of players to compete against fellow Facebook friends over the course of a 28-day season.
The social game is adding new Facebook fans at a rate of 100,000 every week, over five times that of EA, with enough new supporters to fill the Wembley stadium to capacity (which seats 90,000 fans).
Dynamo scored another Facebook win in early June when they were appointed by Appatyze, an online auction platform for in-app advertising.