GetTaxi is a free app to download for iPhone, Android and Blackberry. It allows users to order a licensed London Black Taxi in two taps, track its progress on a real-time map, see the driver’s credentials and pay for the journey instantly. Users can also collect TaxiMiles for every journey to get free taxi rides – a first in the industry.
Dynamo has been briefed to raise the profile of GetTaxi’s app in the technology, consumer lifestyle and London focused press and will also support social media marketing.
Neal Fullman, GetTaxi’s CEO commented: “We have been looking for a new PR agency that can get up-and-running very quickly as the focus turns to mobile with Mobile World Congress in progress this week. Dynamo impressed us with their speedy turnaround of ideas and strategic plans for GetTaxi and we hired the team within a week of meeting them. We look forward to continuing our journey with them.”