Eaton appoints Technical Publicity

Electrical power management company Eaton has extended the existing European remit of Technical Publicity to cover the Middle East and Africa in an initiative that aims to enhance the company’s technical communications across EMEA.

The agreement covers 29 different countries and eleven different languages and has a particular focus on the emerging regions of the Middle East, South Africa, Turkey and Russia.

Technical Publicity’s role will be to help to develop local success and application stories for use in media work and offer training, advice and support in relation to trade media PR activities, exchanging information and in effect, work as the human interface to the PR tool and the central marketing communications team.

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