Eclipse, a UK-based blind manufacturer has appointed Leeds-based Pure Creative Marketing to revamp the company’s image.

As well as creating a fresh brand identity for the company and its entire product range, Pure will develop and launch a website. The activity aims to create better brand awareness with consumers and drive customer demand.

Pure will also be reinventing the brand’s swatch books, making them more user friendly and in keeping with the fresh branding. The swatch books will include photography taken at Pure’s own Leeds-based studio.