Edd China engages Pure Agency

EDD China

Edd China has chosen Pure Agency to redesign his brand identity and boost his profile following the confirmation of his Wheeler Dealers exit.

Playing on his iconic orange trademark and making it more recognisably Edd China, Pure has developed a refreshed brand for both Edd and his Grease Junkie products, which will be sold via a newly designed and built e-commerce website.

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