Russell Roof Tiles, one of the UK’s leading independent manufacturers of roof tiles and fittings, has appointed Nottingham’s Eden Public Relations to launch a new green roofing product.

The Burton-on-Trent firm offers a wide range of roofing solutions for house-builders and commercial projects. Eden’s brief includes launching a new sustainable “green” roof tile manufactured from car bumpers destined for landfill.  This is the first product of its kind which offers a serious response to the Code for Sustainable Homes to encourage continuous improvement in sustainable home building.

Russell Roof Tiles already supply products for all of the country’s leading house builders and a growing number of social housing, cares homes and NHS Trusts.

Over the past 10 years Eden has built a reputation on managing national and regional client accounts requiring "on the doorstep" client servicing without compromising on sector expertise or strategic best practice. Eden role’s is to provide creative marketing communications and PR support through a programme of targeted activity to support Russell Roof Tiles across a broad range of trade press sectors.

Andrew Hayward, managing director at Russell Roof Tiles, comments: “We chose Eden because of their strategic and creative approach and experience in our sector. This is the first time Russell Roof Tiles has made significant investment in marketing communications for nearly a decade, so it was vital for us to find the right regional supplier who could deliver results whilst working in partnership with our in-house team.”      

Kathryn Greenwood, joint managing director at Eden PR, is leading on the account and comments; “We’re delighted to have been appointed by Russell Roof Tiles with a very clear and concise brief which utilises all of our skills.  We’re looking forward to working closely with the company on the next stage of growth.”