University of Cambridge International Examinations has appointed Munro & Forster Communications (M&F) as its retained agency after a three-way pitch.

University of Cambridge International Examinations is the world’s largest provider of international education programmes and qualifications for 5 to 19 year olds. It is part of the University of Cambridge, one of the world’s top universities.

The account will see M&F build on its expertise in education, in particular in targeting school staff & parents, to raise the profile of Cambridge as a provider of international education and to promote the benefits of its international qualifications.

M&F, who specialise in education, environment, health and wellbeing, will be working with its international network of agencies to promote Cambridge to audiences in the UK and worldwide.