Aspectus PR, has been appointed by eFront, a provider of financial software solutions to the alternative investment industry, to manage its PR globally.

The appointment follows a successful public relations campaign last year, in which Aspectus launched the beta version of eFront’s performance monitoring and benchmark analysis solution, Pevara. The account team will be drawn from members of Aspectus PR’s Financial Services practice in the New York and London offices.

Aspectus PR’s content-based approach will maintain and extend eFront’s reputation for thought leadership. Working with eFront’s global marketing team, Aspectus will now be responsible for all aspects of media relations and providing support at events.