Ideas consultant and communications strategist Eileen Peters has launched The Ideas Generation (TIG), a consultancy offering organisations creative solutions.

TIG brings together collaborators from PR, marketing and the media to help businesses engage with audiences through ideas generation, media skills development and mentoring.

Collaborators include Sunday Times freelance writer Stephen Armstrong, digital media expert Greg Stekelman, former Fleet St journalist Jill Turner and planner and branded content editor, Neil Boorman.

Eileen began her career in 1987 working in entertainment PR, representing brands such as Philips and Virgin and providing marcoms for business-to-business clients. She says, "Itʼs all about better engagement and better communication. If ideas are needed to engage with stakeholders or new business we will put the right team together to develop and road test ideas.”