Prompt Communications has been appointed by Ekotrope Inc. to conduct US public and media relations.

Headquartered in Cambridge, MA, Ekotrope’s unique optimization engine software, HomeSEED, is used to design energy-efficient buildings, maximize owners’ investments and comply with building energy codes. Prompt will work on media outreach and news announcements, starting with Ekotrope’s new product launch in mid-January.

Blake Bisson, VP of sales and marketing for Ekotrope, said: “We were looking for a public relations company that would work with us on a flexible and goal-orientated PR strategy. Prompt will be focusing on top tier titles across channels: broadcast, print and online, working to set goals to support Ekotrope as we continue our expansion in the East Coast region and across the US”.