Encap Security, a software-based banking-grade authentication provider, has selected CCgroup to handle its B2B technology PR across Europe.

CCgroup is tasked with driving awareness of Encap Security’s technology, building the brand and supporting sales. In particular, the agency will develop Encap’s market positioning and messaging to clearly articulate the company’s disruptive potential in a crowded market dominated by rivals with hardware-based solutions.

Encap Security selected CCgroup because of its experience and expertise in the fintech and business technology markets, as well as its ability to provide a range of marketing and sales support services beyond ‘traditional’ PR. While CCgroup’s focus is on the European market, the team will work closely with Ink PR in North America to build Encap’s reputation in this market.