Entice Communications has been appointed to do the consumer PR for Edge Cycle, a recently-opened indoor cycling studio based in Central London.

The cycling studio opened its doors in Chancery Lane in early June and offers classes for all levels. 

Entice founder and managing director Laura Nathan said: “As an agency we are passionate about the latest fitness trends and concepts, and we look forward to raising awareness of Edge Cycle in the UK, and generating the interest that it deserves.”