Escapade has been appointed by Maison Routin to launch a brand identity for its professional syrups brand 1883.

The brand transformation will include a new logo, design, bottles, a website, additional syrup flavours and a professionals club.

The appointment, which commenced on 1 October, was facilitated by the GlobalCom PR Network.

Senior account manager Naomi Barry, who will lead the four month trade campaign, said:  “Maison Routin has been at the forefront of beverage flavouring for some 130 years. We are delighted to be helping them communicate the next step in their illustrious history to the UK market.”