Sports nutrition brand Etixx has appointed Frank PR to handle its launch in the UK.

Frank will be responsible for amplifying Etixx's sports sponsorship assets and delivering a wide range of consumer brand building activity. The Belgian company’s sponsorship deals include one with the Omega Pharma Quick-Step cycling team set to become the Etixx Quick-Step cycling team in 2015.

Alex Grier, managing director at Frank PR, said: "We can't wait to get started with Etixx and are confident of delivering some great results as the brand makes its mark on British shores. With Frank's passion for sports sponsorship and the fantastically diverse assets Etixx hold, we're a natural match."