Eulogy! London has been appointed by Brown-Forman, one of the world’s top ten spirit companies, to launch its tequila brand, el Jimador – the number one selling tequila in Mexico – into the UK market.
Brown-Forman has tasked Eulogy! with bringing-to-life the brand’s positioning, educating consumers about the difference between 100% blue agave tequilas and ‘mixtos’ and what ‘real’ tequila should taste like. A core part of the campaign will be promoting tequila as a long mixed drink to el Jimador’s target market.
As part of the brief, Onlinefire, Eulogy! London’s integrated social media agency, will focus on building a community of advocates on Facebook and engaging with key online influencers.