AEGON Direct Marketing Services Europe, part of the world’s largest life insurance and pensions companies, has appointed Eulogy! to launch ‘Gnu’ – a new specialist insurance provider for the older traveller.

Eulogy! is responsible for launching Gnu to both consumer and trade audiences, introducing its range of products including Gnu’s new and unique Pay Per Day Cover – a made-to-measure product for the seasoned traveller. This is AEGON Direct Marketing Services’ first offering in the travel sector.

Katy Evans, Director at Eulogy!, comments: “It is a great opportunity to be launching a new brand to market, something PR’s don’t often get the chance to do. Working with the world’s largest insurance company on the launch is incredibly exciting as is the product, which is set to revolutionise the insurance market.”