The partnership sees Eulogy! expand its network of independent agencies to Asia-Pacific. As part of the alliance, the two agencies will collaborate to offer cross-border strategy development, implementation and creative campaigning for both existing clients and prospects.
Lara Leventhal, Eulogy! MD, comments: “It’s important that we are able to offer our global clients local market solutions and we felt that the best way to do this was to start forming very strong alliances with agencies in key territories. Not only do we share expertise with Access PR across corporate, consumer and B2B, there is also a complementary culture that made them the perfect choice for our next partnership.”