Eulogy! has been appointed by William Grant & Sons to launch Tullamore Dew, the Irish whiskey brand, to the UK market.

The family owned distiller has charged Eulogy! with raising awareness of Tullamore Dew amongst its target market of 30 – 40 year old males and positioning it as premium product within the Irish whiskey category.

The triple distilled Irish whiskey will be sold in all major supermarkets and has listings across the on-trade. The campaign is part of wider marketing activity incorporating press, digital and outdoor.

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