Eulogy! to promote UK Music app

Eulogy! has been appointed by UK Music and the IPO to promote the launch of Music Inc., an app-based game developed in partnership with Aardman Animations.

Eulogy!’s brief will encompass corporate, consumer and social media outreach, incorporating support from record label talent, and culminating in a launch event in late January.

Music Inc. is designed to encourage players to consider the value of musical creativity. Players will be tasked with managing every facet of a musician’s career, ranging from song writing to recording and styling to publicity. Along the way they will be faced with the challenges that 21st century musicians and music businesses face.

 

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more