Media Bulletin

Eulogy! to promote UK Music app

By Staff

31st October 2013

Category: PR

Eulogy! has been appointed by UK Music and the IPO to promote the launch of Music Inc., an app-based game developed in partnership with Aardman Animations.

Eulogy!’s brief will encompass corporate, consumer and social media outreach, incorporating support from record label talent, and culminating in a launch event in late January.

Music Inc. is designed to encourage players to consider the value of musical creativity. Players will be tasked with managing every facet of a musician’s career, ranging from song writing to recording and styling to publicity. Along the way they will be faced with the challenges that 21st century musicians and music businesses face.

 

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