Media Bulletin

Euro RSCG renamed Havas Worldwide

By Licia Houghton

25th September 2012

Category: PR

As of today Euro RSCG PR has changed its name to Havas PR UK following a rebranding by the Havas Group of its 316 Euro RSCG agencies in 75 countries, designed to underline a simpler and more transparent structure and a unified culture. All Euro RSCG agencies are now known as Havas Worldwide.

The rebrand will not create any changes in leadership.

The Havas group will now consist of two main brands: Havas Media, which includes all global media agencies, and Havas Creative, which includes the Havas Worldwide network and the Arnold Worldwide micronetwork (16 agencies in 15 countries on 5 continents) and the other communications agencies.

The rebranding also includes the creation of Havas Digital Group, a new umbrella brand that will operate across both media and creative. Havas Digital Group will purely be a brand name as opposed to a new network or new operational division and reflects Havas’ continued commitment to its 'digital at the core' model. The Havas Media brand, as well as its network names (MPG, Arena Media Communications, Havas Digital and Havas Sports & Entertainment) remains unchanged. Havas Media will reveal a new visual identity at the beginning of 2013.

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