EVS appoints Red Lorry Yellow Lorry
EVS, a provider of broadcast and media production systems for live and near-live sports, news and TV entertainment, has selected Red Lorry Yellow Lorry as its global PR partner.
The Lorries' PR campaign will focus on increasing the profile of the Belgium-based company in news and TV production, while also building on their position in the sports and outside broadcast (OB) sectors. One of the first campaigns will be to drive awareness of new EVS product launches at the annual NAB show in Las Vegas in April.