Eye to Eye Media is to launch a lifestyle title on 3 March 2011.

The publisher has licensed Healthy Food Guide from Healthy Life Media, a New Zealand based publisher, and will initially distribute it free with Delicious magazine. From April 2011 the magazine will be sold as a standalone with a cover price of £2.80.

Juliette Kellow has been appointed editorial director for the title, and has previously worked as editor of Top Santé. Former editor of the Daily Mirror’s Your Life section Claire Higney has been appointed editor.

Editorial will focus on healthy recipes and expert health advice from Dame Kelly Holmes, nutritionist Amanda Ursell, and celebrity chef Gizzi Erskine.

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