Fabulous, the free magazine supplement distributed with the Sun on Sunday, has announced the relaunch of its website fabulousmag.co.uk.
The previously once-weekly updated site now follows a blog-style format that is updated daily providing readers with the latest beauty trends, key events and lifestyle and celebrity news everyday. In addition there is now a daily competition section, and readers will get an exclusive peek into the team behind Fabulous and behind-the-scenes gossip.
Rachel Richardson, editor of Fabulous said: "We're enormously proud of the relaunched fabulousmag.co.uk site – which is exciting, fresh and more relevant than ever. Being a blog has allowed us to update our content literally minute by minute, in order to offer readers the latest celeb, fashion and beauty news. We're also proud to be one of the first fully-integrated content teams – and we've already received excellent feedback across the board. And as a result, hope to achieve in excess of 100,000 unique users a week."
The new site continues to host all articles found in the print edition, as well as extra video content and an e-edition of the magazine which can be downloaded or read online.
According to the publishers, this new format, created using WordPress VIP, has revolutionised the way the magazine works – creating a fully-integrated team which enables them to cover even more fashion, celeb, beauty and lifestyle news as well as providing readers with an excellent level of interactivity and fresh content.