Production company Feld Entertainment, the company behind some of the UK’s biggest live family shows, has appointed instinct pr to provide PR, experiential and social media support for it’s winter Disney On Ice UK tour, Passport to Adventure.

instinct pr won a competitive pitch against two other PR agencies and their campaign starts in July 2012 and runs until January 2013.

Disney On Ice presents Passport to Adventure kicks off at the end of September, finishing at Wembley Arena in January 2013. The show will be based on four of Disney’s popular films; The Little Mermaid, Peter Pan, The Lion King and Lilo and Stitch.

The campaign will consist of a multi-platform PR strategy, including launch activity and an ongoing press office, which will achieve national PR coverage for Disney On Ice, as well as experiential activity that will take place in London to drive ticket sales for the Christmas show at Wembley.

Steven Armstrong of Feld Entertainment comments, “instinct pr’s proposal was exactly what we were looking for and completely responded to our brief. Their ideas were incredibly creative, their strategy was strong and they demonstrated well that they had the contacts and experience to carry out a successful campaign.”

Jonathan Kirkby of instinct pr comments, ‘We are delighted to be appointed and are extremely excited to work with Feld Entertainment on Disney On Ice. Adding another well known, international brand to our client portfolio is huge for the growth of the business. As an agency we have strong experience in the family consumer sector and I am confident that the team can deliver a successful campaign for Disney On Ice. We’re keen to get started and combine our instinct pr magic with the Disney magic!”