The Financial Times has revealed stage one of its redesigned FT.com website.
The five international homepages have been painted with the trademark pink tint of its print editions and the “FT.com” logo has been replaced with a large “Financial Times” masthead at the top of the page.
New features include a clearer main column for the top 10 must-read stories, comment pieces and multimedia projects, simplified horizontal navigation and use of drop-down menus to condense and declutter the page.
The new design appears on each of the international editions of the FT website for the UK, US, continental Europe, the Middle East and Asia.
Stage two of the FT’s online revamp will be rolling out the new design across sections, story pages and working on improvements to the content management system that will make the site faster and improve editorial work flow.