Fire PR has welcomed 2012 with two consumer wins – British couture designer, Daisy Darche and entertainment community beOnTheScene.net.

Daisy Darche appointed Fire PR following its work on the launch of the label’s SS12 collection. The label is the work of emerging British designer Alex Darche. The PR campaign will consist of seasonal launches and ongoing media relations to drive footfall to stockists, including Liberty of London. The Fire team will also drive social media activity in support of direct sales from high-worth online shoppers via the label’s own e-commerce site.

beOnTheScene.net is an online community for creative individuals, and performers, to gain exposure – whether their talent is acting, singing, photography or comedy. beOnTheScene.net has fifteen years of experience connecting talented individuals to the best agents and management available. The community works to support fresh new talent break into their chosen audience space. Fire PR’s remit will be to increase brand awareness of the community and its events through editorial placement and digital media.

Both clients are signed on retained basis, with undisclosed fees and further build the firm’s non-tech client base.

Fire PR Director, Amanda Wadlow commented: “We are thrilled to be working with these interesting niche clients. This is a great start to 2012 and puts us in a strong position to further strengthen the agency as the year progresses.”