PPL has appointed Fishburn Hedges to highlight the value of playing music in businesses and workplaces and to ensure businesses understand when they need to be licensed.

PPL licenses recorded music played or broadcast in public and distributes the fees to its 50,000 performer and 6,500 rights holder members. The company exists to ensure that those who invest their time, talent and money to make music are fairly paid for their work.

The Fishburn Hedges team, led by Guy Corbet and supported by Victoria Sykes and Natasha Jones, will build on a campaign started by PPL in 2009, ‘MusicWorks.’ They will deliver an evolved media relations campaign, highlighting the commercial benefits and value of music to small businesses and the need to be correctly licensed.

Guy Corbet, director at Fishburn Hedges said: “Whilst many businesses rely on music to attract customers, or keep their staff motivated, many are still unaware of the legal requirement to be licensed if playing music in public. Through this campaign we hope to educate business owners about the need for a PPL licence and the significant benefits playing music can bring to the workplace.

Jonathan Morrish, director of PR and corporate communications at PPL said: “We appointed Fishburn Hedges due to their understanding of how our company operates and the changing landscape of the wider music and business industries. Our MusicWorks campaign has had good success to date and we feel that Fishburn Hedges have the expertise and insight into reaching larger audiences which will play a vital role in fulfilling long-term goals for our business”.