Fishburn Hedges has been appointed to launch Guardian Sustainable Business in the United States and has secured a mandate from global advertiser Clear Channel Outdoor Holdings, headquartered in New York, in addition to the existing brief held by Fishburn Hedges in London.
Both pieces of work will be led by managing director of Fishburn Hedges New York, Jessica Morris, who rejoined the agency in January 2013.
Morris said: “Both Clear Channel Outdoor and Guardian Sustainable Business are at the leading edge of the global media industry. Both have grabbed the digital revolution to deliver compelling offerings that connect with people for great results. It’s hard to think of more exciting clients operating in a more vibrant market, and it’s great to be working with them on the ground in New York.”