Focus PR appointed by Karma Cola UK

Focus PR has been appointed by Karma Cola UK to look after its Karma Cola, Lemony Lemonade and Gingerella Ginger Ale brands of organic, Fairtrade soft drinks.

After a two-way competitive pitch, the agency has been brought in as the range launches in Waitrose stores nationwide.

Founded in New Zealand, Karma Cola is a craft cola made with real cola nut grown by the Mende and Temne people in Boma, Sierra Leone. Part of the proceeds from the sale of every bottle of Karma Cola goes back to the people of Boma to invest in community projects, including building a bridge to connect two villages, sending young girls to school and helping with medication and sanitisation projects following the outbreak of Ebola.

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