Clarence Mitchell has joined Burson-Marsteller’s London team as managing director, providing strategic counsel to corporate and public affairs clients and reporting to UK CEO Matt Carter.
Mitchell was most recently Director of Media Strategy and Public Affairs at Lewis PR, a role he combined with his ongoing duties as official media spokesman for Kate and Gerry McCann, whose daughter Madeleine went missing in Portugal in May 2007. Previously, he was a consultant with Freud Communications.
Prior to that, he was Director of the UK Government’s Media Monitoring Unit. Before moving into Government Comms and PR, he was an on-air News Correspondent and Presenter with BBC News.
Commenting on his new role with Burson-Marsteller, Clarence said: “I am absolutely delighted to be joining such an established, forward thinking agency as Burson-Marsteller. With its truly global reach, impressive client list and its innovative evidence-based approach to communications, I know it’s an environment I will thrive in. I’m excited by the campaign challenges to come.”