Media Bulletin

Forster Communications build marketing strategy for charity specialist Diversity Travel

By Staff

26th November 2012

Category: PR

Forster Communications has been selected to work on the marketing of Diversity Travel, a fully integrated travel management service, specialising in charity and not-for-profit sector.

Diversity Travel is seeking marketing consultancy and advice to support the business’ rapid growth, as it seeks to maintain its position as the fastest growing travel management company in the charity sector.

With a background in devising and implementing communications strategy for organisations including VSO, The Fairtrade Foundation and Amnesty International, Forster Communications have been selected for its expertise and experience in the voluntary sector. 

The agency will start work straight away, with the project covering analysis of the market and stakeholder research. Activity will also include preparing a compelling brand story which will be used to create a variety of marketing collateral. As well as developing a 12 month communications framework. Implementation of the new strategy will begin in January 2013, with Forster Communications assisting for the initial stages of the roll out to ensure effective execution.  

Forster has created a customised communication package suitable for start-ups and smaller organisations, as a standalone offer. This has been designed to allow ambitious progressive organisations to access support from Forster Communications on a short term or flexible basis.  

Sarah Burrows, director, at Diversity Travel said: “We are immensely proud of how far Diversity Travel has come in the first five years but recognise that we need to continue to evolve if we’re to sustain the growth the company is currently seeing. Forster Communications impressed us with their heritage in the sector and alternative approach to working together. We look forward to working closely with them on the plan and implementing a new phase of marketing in 2013.”   

Peter Gilheany, director, at Forster added: “Diversity Travel is an ambitious and ethical business that helps charities manage difficult travel plans such as last minute changes or specific requirements for disabled staff members. We will be working closely with them over the coming months to look at ways to make the most of existing assets and create brand new marketing campaigns to help them showcase their offering in a competitive market.”

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